Web Development is Not a “Once and Done” Project

“When will our website be finished?”  It is one of the most common questions posed by small business owners eager to consider this item on their to do list complete.  Yet it is not one that has an easy answer and indicates a lack of understanding of how dynamic your online presence needs to be to continue to compete and grow.

In fact, the initial creation of your website is just the first stage in it’s lifecycle.  As your business scales and evolves your website will need to adapt to fit growing needs.  You may need to incorporate additional functionality, split the site into different segments, or offer new ways for your visitors to find and interact with content.

The website will also need to be developed over time to meet the ever-changing digital demands and trends. A website that was designed to meet cutting edge specifications 15 years ago looks pretty out of date now! Not to mention technological changes to devices, browsers and multi-media formats that all have an effect on how your website will be viewed by visitors.

What is considered to be best practice now may be ineffective, dated or even non-functional in a year’s time.

For this reason, beware of selecting a web developer based purely on price for the initial website creation! Selecting the lowest bidder can often result in paying a higher price in the long run. You want to find a designer that is passionate about what they do, knowledgeable about current best practices, and has their finger on the pulse of changes on the horizon. They should be familiar with multiple platforms, CMS and types of code, and be able to clearly explain why they recommend specific choices for your website.

However, it’s not just about the code.  Don’t overlook the importance of the human element. At the end of the day you want to be comfortable talking to your web developer about your ideas and vision for your website and business. Make sure you choose a team who you feel comfortable with, can easily communicate with and who understands your core goals and objectives.

Your relationship with your web developers is probably going to be a long-term one, spanning multiple projects to keep your website up to date. Be sure that they will offer you full support for ongoing maintenance and improvements.

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Email: vyasankit2008@gmail.com